The handheld hoe is still largely the main traditional tool used on rural farmlands across sub-Saharan Africa; as a result, crop production has generally remained very low and of poor quality. With an increasing need to boost food production and food security, to avert food shortage and hunger in Africa, the use of modern and efficient farm equipment is now an urgent priority. The overarching reason why farmers do not purchase farm equipment is none other than lack of funds. Commercial banks are generally not interested in lending to rural smallholder farmers, and the bank interest rates are far too high for farmers to use bank loans effectively. Eatbeta’s goal is to transform rural farming by enabling smallholder farmers to gain access to the necessary and affordable farm equipment, as well as providing the appropriate training in operating the farm equipment.